Skip to content
ATLL

Private label — Casablanca, Morocco

Clothing made to be sold under your brand.

Private label lets you sell garments under your own name without starting from a blank page. We start from proven product bases — t-shirts, hoodies, joggers, matching sets — and adapt them to your brand in our Casablanca factory: fabric, colour, fit, branding, labels and packaging.

Start my private labelWhatsApp

Definition

What is private label clothing?

Private label means a garment made by a manufacturer and sold under another company's brand. You don't design the garment from scratch: you choose a base, customise it — fabric, colour, details, labels, packaging — and sell it under your own name.

It is one of the most common models in fashion, from the e-commerce brand's t-shirt to the retailer's own label. It suits brands that want to launch quickly with well-made basics, then develop signature pieces once the first products sell.

Your brand only

Our name never appears on your garments. The labels carry your brand and the mandatory information: composition, care and, where required, origin.

Who it's for

Who is private label for?

  • 01

    E-commerce sellers

    Move from reselling to products under your own brand, with better margins and more control over quality.

  • 02

    Brands launching

    Start quickly with well-made basics, then develop your signature pieces.

  • 03

    Retailers & distributors

    Build a range that belongs to your store alone.

  • 04

    Companies & events

    Garments in your company's image, for teams, merchandise and events.

Production

How private label production works

  1. 01

    Choose the base

    A t-shirt, a hoodie or joggers, a matching set… we define the starting product together.

  2. 02

    Customise

    Fabric, weight, colour, fit, details and branding, to match your brand.

  3. 03

    Sample

    A customised sample to approve before the production run.

  4. 04

    Production

    The run is made in our Casablanca factory, with your labels and finishing.

  5. 05

    Inspection & packing

    Garments are checked, then packed under your brand and to your instructions.

Customisation

What can you customise?

01Fabric
Composition, weight and hand feel, depending on the options available and your quantities.
02Colour
From the colours our suppliers stock, or a specific shade, subject to the supplier's minimums.
03Fit
Length, width and volume adjustments: regular, oversized, cropped…
04Details
Pockets, ribbing, drawcords, side slits, topstitching.
05Branding
Embroidery, printing, patches, an outside label.
06Labels
Woven or printed brand label, size label, composition and care label.
07Packaging
Polybags, swing tags, barcodes, brand cards.

From abroad

Working with us from outside Morocco

We already ship and invoice to clients abroad. Most projects run at a distance, and you are welcome to visit the factory.

01At a distance
Brief on a video call or in writing; prototypes sent to you for fitting; your feedback in writing, with photos.
02Online tracking
Every step of your order in your private client space, in English, French or Arabic: progress, samples to approve, quality reports and shipping.
03Shipping
Samples by express courier; production runs packed to your instructions and shipped by road or sea freight.
04Invoicing
Quotations and invoices in EUR or MAD.
05EU customs
Garments of Moroccan origin can enter the EU duty-free under the EU–Morocco association agreement, subject to the rules of origin — which depend notably on where the fabric comes from. Have your forwarder or customs broker confirm your case.
06Visits
Our Casablanca factory is a short flight from Paris, Madrid or Brussels; visits are by appointment.

Your brief

What to send for a private label quote

  • The products you want, with visual references
  • Your logo and brand guidelines — vector files if possible
  • The colours and sizes you plan
  • Quantities per style, colour and size
  • The type of branding and where it goes
  • Your labelling and packaging instructions
  • Your target delivery date

FAQ

Frequently asked questions

What's the difference between private label and white label?

The two terms are often used interchangeably. Strictly speaking, white label means a generic product resold as it is under several brands, while private label is customised for one client: your fabric, colour, details, branding and labels.

Is private label cheaper than a fully custom design?

It usually cuts development time and cost, since you start from an existing base. The production cost then depends on the fabric, the customisation and the quantities.

Will the products be exclusive to my brand?

The base can be shared, but your combination of fabric, colour, details, branding and labels is your own. For a design that is entirely yours, custom product development is the better route: we can start from your sketch or a reference garment.

Does your name appear on the garments?

No. The garments carry your brand only. The labels show the mandatory information: composition, care and, where required, origin.

What is the minimum order?

Production runs start at 200 pieces per style, spread across your sizes. Some fabrics carry a minimum per colour, which we confirm in the quotation.

Do you ship and invoice outside Morocco?

Yes. We already ship and invoice to clients abroad: samples by express courier, production runs by road or sea freight, with quotations and invoices in EUR or MAD.

Keep exploring

Where to go next

They trust us

And many more

In every industry, established names work with other established names.

Partners who carry real weight in their field: that's why these major players work with us.

Your project

Launch products under your brand.

Tell us which products you want to offer: we'll walk you through the customisation options.

Start my private label

Monday – Friday: 08:30 – 18:00Saturday: 09:00 – 13:00

Before you message us

We make clothing to order, in production runs. So the atelier can answer you quickly and usefully, please confirm:

Tick the box to continue.

Not ready yet? Prepare your project with our brand-launch guide (in French)

Our phone line is very busy

Calls come in all day and are hard to take at the workshop. For a faster answer, write to us:

Call anyway · +212 6 69 91 58 83